While not a Fortune 500 company, Atlanta-based nuBridges was poised for growth - and on the fast-lane to get there. Offering a deep cadre of encryption-based security products - from application and database encryption to tokenization and managed file transfer – they had an aggressive strategy for attacking a broad array of markets. A big part of the equation was a new brand platform, which would serve as a launching pad for a new range of products. But with limited internal resources to facilitate a global rebrand, they needed a nimble partnership that could blend with their marketing department and bring agile support to their team.

DaynerHall answered the challenge with a comprehensive strategy, developing a core brand platform for all of their communications tools. In preparation for a key analyst event, DaynerHall collaborated with top-level executives within the nuBridges organization to fashion sound messaging and polish a series of targeted product presentations. In addition to reskinning all of the collateral and sales support material, DH wrote highly-strategic and technical content for brochures and briefs for a number of their products and solutions. Finally, DaynerHall created a custom set of iconographic tools, designed explicitly for team members to develop encryption solution diagrams for prospects.

Armed with a sharp and sophisticated brand, nuBridges was equipped to attack their prospects with the image and confidence of a market leader. Partnering with DaynerHall, they continue to mature their brand platform and evolve their product messages. The iconographic tools have been widely adopted internally, streamlining the creation of consistent schematics and diagrams.