The times they are a-changin’. Seems like only yesterday that we needed an ATM to check our account balance. And remember when paying bills required a check and a stamp? Or how about when you actually had to visit a bank branch to transfer money from savings to checking?

In fact, when was the last time you waited in a bank lobby?

There’s no doubt that online banking has revolutionized the way we interact with financial institutions. But that was just the tip of the fiduciary iceberg. Now, innovative technologies like Mobile Money are reshaping the banking landscape with their unique brand of mobile financial services. With an easy-to-use, easy-to-implement software solution, they’re helping banks and credit unions to quickly “mobilize” their customers through their cell phones and smartphones. Within a matter of weeks, they’re able to integrate one of the most complete mobile banking platforms into a bank’s infrastructure – and offer a simple download to customer that’s compatible with almost every current handset.

So how do you verbalize the advantages of this new technology to financial institutions? While the core benefits are fairly simple to communicate, the ease-of-use and compatibility with consumers is a little more abstract. And giving every prospect a personal walk-through on an actual handset is unrealistic. Mobile Money turned to DaynerHall – and together, we developed a solution that not only served the immediate need, but also created a sales tool with applications across the field.

While a number of targeted promotional elements were developed as part of an integrated program (adoption kits, advertising templates and sales presentations), at the center of these efforts was a dynamic Flash demo that has set the standard across the mobile banking competitive landscape. Not only does this interactive piece set the stage for the market rationale, but it dives deep into the features and functionality of the application itself. The organization provides the viewer with the ability to navigate specific sections of the presentation – allowing them to skip to segments on mobile bill payment or card-to-card transfers.

To view the demo, click here.

The Mobile Money demo has been well-received by prospects, analysts and resellers – providing them with a rich and informative resource for every facet of the Mobile Money product. While it has automated the overall awareness and visibility through the Web, it has also been leveraged by resellers and partners as a demonstration tool in meetings and at events. Its modularity has enabled presenters to control the pacing and cover specific aspects of the functionality through the Flash interface – making it an efficient and intuitive resource for delivering sophisticated, cutting-edge presentations.