Matt Garrepy

Chief Brand Architect and Partner, ValueArc

Since joining DaynerHall in 1998 as the Creative Director, Matt Garrepy has worked with some of the largest corporate brands in the computer hardware, software, financial and security fields, including VERITAS, IBM, Microsoft, Verizon, Sprint, Lockheed Martin, FIS and Harmonic.

Based on his experience of devising and applying innovative branding strategies that have helped lead dozens of companies through mergers, acquisitions and IPOs, Matt took on the role of Chief Brand Architect for ValueArc. In this capacity, Matt oversees the development of brand audits, brandscapes and brand blueprints that result in powerful brand architectures. His reputation has made him a sought-after guest speaker on topics ranging from marketing and brand positioning to creative development.

As a former Senior Art Director for MARC USA, Matt worked with some of the most prestigious hospitality and entertainment brands in the world, including Hilton and Universal Studios. In recent years, he has put his creative talents to work, crafting ad campaigns and other high-visibility marketing promotions for print, television, radio, the Internet (online and mobile), and social media communities.

Matt attended Flagler College, where he graduated summa cum laude, earning Bachelor of Arts Degrees in advertising and public relations and in commercial art. A National Merit and Lewis Scholar, he has received numerous gold and silver Addy awards.

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